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In the first half of 2018, the box office in China’s mainland reached RMB 32.03 billion, a year-on-year increase of 17.8%. However, despite the 20% growth in the number of blockbusters due to the increase in the number of cinemas, many cinemas still saw a lower box office than that in the same period last year. Content producers, cinemas and equipment and technology providers have been pondering on how to help cinemas "capture the hearts of the viewers." The high costs of rent, equipment, water and power supply and daily maintenance exert tremendous operational pressure on cinemas.

At the end of June this year, the flagship brand for laser projection technology, CINEAPPO, launched the world’s first trichromatic laser phosphor projection technology, ALPD 4.0, an upgrade from the 3.0 technology. The technical innovation not only delivers high-quality visual experience, but also opens up the possibility for reducing the operational costs of cinemas in the long run. Let's take a look at how laser projection technology helps ease the operational pressure.

Small savings lead to big surprises

For regular cinemas, the cost of equipment operation is no small expense. When using traditional light sources, some cinemas keep reducing the power of xenon lights to save costs and extend the service life of the lights. What's worse, some of the xenon lamps that should have been replaced are still in service, significantly lowering the projection quality and the visual experience. Of course there are also some meticulous cinemas that keep the brightness in the best range to deliver high quality viewing experience, but it results in increasing operational costs. Besides, from the perspective of energy conservation and environmental protection, it is also a waste. So should they take a step forward or a step back? Both are awkward. However, the advent and application of laser projection technology has substantially improved the photoelectric efficiency and helped reduce the power consumption!

For example, in terms of the energy consumption ratio, the traditional xenon lamps is 3.8 lm/w, while the laser phosphor projection technology ALPD 3.0 is 10.5 lm/w, and the latest ALPD 4.0 is 12.5 lm/w. In other words, as the technology advances, the same amount of power generates light of higher brightness. I'd like to further explain this point in the following section.

Take a 4000-watt xenon lamp that consumes 4 kWh per hour as an example. For a cinema having 10 halls, the annual power consumption stands at 146,000 kWh (based on the average daily running time of 10 hours). If the average unit price of power is RMB 1, its annual electricity bill will be RMB 146,000. As the power consumption of ALPD® laser phosphor projection sources is only half that of xenon lamps, the annual electricity bill will be about RMB 73,000, down by at least RMB 73,000, which will bring great profits to cinemas.

Multi-tasking projectionists reduce the labor costs

Unmanned screening is out of reach? No, no, no! Jackie Chan Cinema, a role model for operation, has removed the projectionists in all its branches, and the daily maintenance and operation of projectors are done by the operational staff. How do they do this? The answer is, upgraded laser projectors!

In general, a traditional xenon lamp lasts for about 1,000 hours, which requires manual replacement of the lamp every three months. Besides, as the brightness of xenon lamps decays quickly, to ensure the quality, the brightness must be adjusted on a regular basis. As a result, a lot of efforts must be put into the replacement and maintenance of the light source. However, the laser light source can last for nearly 30,000 hours, which means that no replacement is needed for 7 to 8 years. Furthermore, as the laser decays slowly, no frequent manual adjustment is required. Unmanned projection that saves labor costs is no longer out of reach.

Installment payments are allowed

CINEAPPO has always offered the rental of ALPD® laser phosphor sources by hours. Without having to make a huge investment in projectors in lump sum, cinemas can significantly enhance the quality with the help of laser projectors. For existing cinemas, the business model of transforming and renting light sources will undoubtedly help reduce the operational costs.

ALPD 3.0 technology of CINEAPPO is able to fully meet the projection standards and applicable to all projector brands. The latest ALPD 4.0 will also be applied to its new products. CINEAPPO has always been devoted to lowering the total cost of ownership for users through technological innovation.

Recently, the film Dying to Survive taking nearly RMB 2 billion at the box office in the first week brings great hope to cinemas. In conclusion, good contents lay the foundation for the development of China's film industry, high-quality projection guarantees it, and better operation and management of cinemas are what it takes to make breakthroughs. There is still a lot of room for improvement of the industry. A journey of a thousand miles begins with a single step. Seize the opportunities now and achieve success in the future.


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